The Central City Revitalization Plan directs the ongoing revitalization of Lodi’s 55-acre “Old Town,” the city’s original commercial area.  FTB’s plan identified market and design obstacles to the downtown’s success.  The plan provided the City with recommendations for necessary district ordinances and streetscape improvements to rejuvenate the local market and enrich the Old Town character.  Since adoption of the strategy recommendations and streetscape guidance, Lodi has constructed a gateway to the downtown, new streetscapes, and a public square at the heart of a new workplace district.

Before

Recently developed retail strips and big box drained downtown retail and restaurant patronage.

• Recently developed retail strips and big box retail were draining Downtown retail and restaurant patronage.
• Struggling and landlocked downtown was difficult to access and poorly defined.
• Lacked downtown character with insufficient streetscape amenities.

Assignment

• Provide a strategy to revitalize Old Town.
• Assess and recommend changes to district ordinances and district design elements.

Outcomes

Public Workshop Phase Completed

• City implemented strategy recommendations and streetscape improvements, including the construction of a prominent gateway to the Downtown.
• Restriction of big box stores in the downtown  area has revived the prospects of smaller shops.

In collaboration with:

Mundie & Associates, Cella Barr Associates, ISC Group, Inc, Baumbach & Piazza, Sierra Engineering Group