FTB advised the Owners’ Association of the 900-acre Hacienda Buisiness Park and a team of consultants on how concentrating activity, deploying urban design techniques and altering the transportation system can influence travel patterns and take advantage of the adjoining Dublin/Pleasanton BART station.

Before

• Premiere suburban business park in outer ring suburb
• Largest business park in Northern California with limited mix of uses and range of FAR from .25 to .6
• Development agreements make intensification contingent upon ability to limit traffic impacts
• BART station (terminal of Dublin/Pleasanton line) at northern edge of property

   

Assignment

• Investigate case studies of “business park urbanism” to learn about transformation efforts nationwide
• Analyze transportation / land use research to understand the potential transportation impacts of creating an urban character at the Park, characterized by a finer scale of development, greater intensity and greater mix of uses
• Formulate specific plan strategies with Project Team and Business Park owners

   

Outcomes

Specific Plan studies underway (2005)

• Preliminary conclusions report on interest nationally in diversifying business park uses and distinguishing locations through creating urban character
• Identifying a possible “smart growth” scenario that addresses local community concerns about traffic, open space, fiscal impact and regional housing needs through intensification and diversification of business park properties under an integrated urban plan

In collaboration with:

EDAW, Strategic Economics, Fehr & Peers