This Specific Plan for 295 acres near the Feather River has dramatically revitalized an underutilized area dominated by declining industrial uses into a new central city "workplace district" anchored by a central boulevard and town square. The Plan has shaped all new development through innovative "form-based" design standards and coordinated infrastructure improvements. The success of the new workplace district has catalyzed significant revitalization of the downtown and helped knit together adjoining neighborhoods.

Before

• Underutilized 320-acre vacant site adjacent to the Feather River, small downtown and existing residential neighborhoods.
• Minimal investment in new workplace development; low levels of job-creation.
• Lack of a “heart” of the city.

Assignment

• Restructure a vacant industrial area into a new workplace district that is well integrated into the city core.
• Put in place the necessary land-use policies, architectural guidelines and capital improvements to kick-start new investment.
• Create recommendations for circulation, infrastructure, financing and phasing of future investment.

Outcomes

• Complete transformation of industrial land into a vibrant workplace district centered on a workplace boulevard and a new town square.
• Stimulated downtown revitalization.
• The city is implementing plan on a project by project basis.

In collaboration with:

Korve Engineering, Nolte & Associates, Mundie & Associates